BotaniCandle Co.
BotaniCandle Co. is a candle company owned and operated by mother-daughter duo, Stephanie and Carly. Their brand strives to address important issues like sustainability by not being a one-time use product. What makes their company truly unique is that once the candle is completely burned, the beautiful ceramic vessel, dust cover made of seed paper, and included compressed soil can be used to grow flowers or herbs.
Deliverables:
Mood Board Collaboration
Custom Logo Design
Alternative Logo Design
Submark Design
Color Palette Development
Font Pairings
Branded Textures, Pattern, and Custom Compositions
Branding Style Guide
Business Card Design
Packaging Design
Carly and Stephanie wanted to make sure their branding captured the green, natural, and botanical aspects of their sustainability-based mission while also still evoking the calming, handmade, and timeless nature of the candle itself. After an initial mood board collaboration where we refined the visual direction we’d be moving in, I got to dive into designing their primary icon that would become their signature mark. I loved having the opportunity to figure out a poetic way to weave together the two primary symbols of BotaniCandle Co. – the candle and growing of plants.
Eventually, during my sketching process, I created this beautiful abstract flame-shaped symbol with one half blossoming into a leaf pattern. The shape is both geometric to capture the clean, calming, almost spa-like feel of more traditional branding for candle companies, and yet the asymmetrical flow of lines between the two sides adds an organic and natural element of imperfection that alludes to the dual purpose of their products. Both the flame and the leaf blend together and work together to build out this unique shape, which mirrors the cyclical nature of reusing, repurposing, and recycling products (like the ceramic vessel that the candles come in).
To round out their brand identity, I identified a timeless, somewhat feminine serif font for their logo/headers, and then paired that with a wide sans-serif font. We also decided to find a set of custom botanical illustrations that could be used throughout their branding as a playful, natural touch.
Now that their brand identity has been defined, we are jumping into packaging design for their product, which will include down-to-earth craft boxes with illustrations, tissue paper with custom BotaniCandle Co. patterns, and several labels/stickers to guide their customers through this unique experience. Check back soon for updates when their products are ready and their ecommerce store has launched!!
Want to learn more about working together?
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