Brand Identity Design

A strong brand identity does more than look good — it creates clarity, consistency, and confidence in how your business shows up and connects with the people it’s meant to serve.

I partner with thoughtful business owners and teams who are ready to move beyond surface-level design and invest in a brand identity grounded in strategy, intention, and real understanding of their audience. Together, we’ll translate your vision, values, and goals into a cohesive visual system that supports trust, professionalism, and long-term growth.

This is a collaborative, guided process designed to help you make clear decisions, understand your brand, and feel confident using it — not just receive a set of files and move on.

This package is perfect for you if:

You have an established business, organization, or clear direction — and are ready to refine or evolve how your brand shows up in the world
You want a brand identity that’s rooted in strategy and audience understanding, not just aesthetics
You’re confident in what you offer, but need help translating that clarity into a cohesive visual system
You value collaboration, guidance, and thoughtful decision-making throughout the design process
You’re ready to invest in a brand identity that supports credibility, consistency, and long-term use — not just a short-term refresh

Brand Foundations Package

Investment: $2,600 | Split into two payments
*Final pricing is based on scope, timeline, and business needs
Timeline: 3-4 weeks

Build a clear, cohesive visual foundation for your brand.

The Brand Foundations Package is designed for businesses who are ready to show up more confidently and consistently — without committing to a full brand identity system just yet.

This package focuses on the core visual elements of your brand: your logo, color palette, and typography. Together, we’ll create a thoughtful, strategic foundation that reflects your values, connects with your audience, and gives you the clarity you need to move forward with confidence.

You’ll walk away with a refined logo system, intentional typography and hierarchy, and clear brand guidelines — so you’re not just receiving design files, but a visual framework you can actually use and build on.

What's included:

Guided Brand Exploration

In-Depth Branding Questionnaire
30 Minute Kickoff Call
Research on Target Audience and Industry Trends

Logo Design

Three Logo Concepts to Choose From
Submark
Alternative Logos for Versatility
Color Palette Design
Typography and Font Hierarchy

Final Files

Brand Guidelines
Final Files Organized and Ready for Print and Web Use

Strategic Brand Identity Package

Investment: $4,600 | Split into three payments
*Final pricing is based on scope, timeline, and business needs
Timeline: 4-6 weeks

A complete, intentional brand system designed to grow with you.

The Strategic Brand Identity Package is for businesses who are ready to move beyond the basics and invest in a cohesive, expressive brand that shows up confidently across every touchpoint.

Through a collaborative, research-informed process, we’ll create a fully developed visual identity that reflects your mission, connects with your audience, and supports long-term growth. This package goes beyond individual design pieces to deliver a thoughtful, flexible brand system — including logo, typography, color, and custom visual assets — designed to work together seamlessly.

You’ll walk away with clarity, consistency, and the confidence to use your brand intentionally, with guidance and support to help you apply it effectively as your business evolves.

What's included:

Guided Brand Exploration

In-Depth Branding Questionnaire
30 Minute Kickoff Call
Research on Target Audience and Industry Trends
Mood Board Collaboration

Logo Design

Three Logo Concepts to Choose From
Submark
Alternative Logos for Versatility

Comprehensive Brand Assets

Color Palette Design
Font Pairings for Print and Web
Custom Graphic Elements, Patterns, and Textures
Business Cards

Final Files

Branding Style Guide
Final Files Organized and Ready for Print and Web Use
1 Hour Training Call on How to Use the Different Files

Discounted Add Ons

Want to really wow your audience? You can always customize your logo design or branding package to suit your specific needs by adding on any of these extra services at a discounted rat

Business Cards

Letterhead

Stationery

Presentation Template

Social Media Graphics

Banner Ads

Blog Post Templates

Stickers

Thank You Cards

Worksheet/Welcome Packet

Posters, Fliers, Brochures

Email Newsletter Design